Building a User Friendly Website

April 11th, 2009

First impressions are important, and high quality web design gives a small e-commerce business the opportunity to make a good first impression on each visitor. There are many reasons why Web sites fail to retain customers. one of the most frequent problem is slow downloading. Online shoppers are fickle bunch, and the slightest inconvenience sends them away. If a page takes more than 20 to 30 seconds to load, there’s a high chance of abandonment. Web sites also fail if they do not satisfy visitors’ information needs. Frequently, this is because designers look inward to the business for Web design rather than outward to customer needs.

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